The costumers of this company can finally use the latest technology to interact with that what was formerly a store front with some display material.
It is a gesture based technology that gives the user the opportunity to influence the experience just by waving the hands in front of the screen or even window.
It would be interesting to see how it actually works. But it's an awesome new feature and in my opinion it currently shows that you as a company try to keep up to date with technology.
The use case is not right there. Of course you could put up much more information than You used to. But depending on the users behavior You should still get informed and get him off of the machine and talk to him to cause the buying action.
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