Ralph Lauren just installed a new shopping window at one of the stores.
It interacts with the potential costumer and transforms the Sunday shopping window walk in an actual buying situation.
What I like most about this neat thing is that it brings the people outside there houses again. You could certainly go on line and browse the Internet. But I think that people will realize pretty soon that they want to live in the real world combined with all the additional advantages from the virtual world. So this is a good development into that direction...
USA today article
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